Designerfist partnered with AllNotes, an early-stage startup, to develop a complete brand strategy and visual identity from scratch. The goal was to create a brand that feels clear, modern, and intuitive, reflecting the simplicity and organisation at the core of the product.
The branding needed to communicate focus, clarity, and reliability, while remaining flexible enough to scale across digital products and future platforms.
As a new entrant in the productivity and note-taking space, AllNotes faced several challenges:
The brand needed to feel minimal but distinctive, balancing personality with usability.
Designerfist led the branding process end-to-end, delivering:
The project began with a strategic phase focused on:
This ensured the visual identity was intentional, user-focused, and future-ready.
The identity uses clean forms, balanced spacing, and restrained colour choices to support focus and legibility. Every element was designed to feel intentional and calm.
A modular brand system allows the identity to scale seamlessly across app interfaces, marketing assets, and future product extensions.
The branding was designed with digital use in mind, ensuring clarity at small sizes and consistency across screens.
Designerfist delivered a cohesive brand strategy and visual identity that positions AllNotes as a focused, modern productivity brand. The system provides a strong foundation for product development, marketing, and long-term brand growth.
This project demonstrates how strategy-led branding can help startups enter competitive markets with clarity and confidence.
For Designerfist, it reinforced expertise in:
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AllNotes (Startup)
Brand strategy, visual identity system, logo design
