Designerfist partnered with Equivital, a wearable technology brand focused on health, performance, and real-time biometric tracking. The objective was to develop and manage a clear social media marketing strategy and campaign system that increased brand visibility, strengthened positioning, and communicated product value in a way that audiences could understand quickly.
Our work focused on building a strategy that balanced technical credibility with accessible messaging, ensuring Equivital could grow consistently through structured, high-quality content.
As a technology-driven product, Equivital needed a marketing strategy that could:
The main challenge was shaping content that felt innovative and data-driven, while still being human, clear, and engaging for everyday audiences.
Designerfist led Equivital’s social media marketing strategy and campaign execution, including:
We built a structured content system designed to support long-term growth through:
Each campaign was designed to communicate:
We ensured every campaign aligned through:
Designerfist delivered a structured social media strategy and campaign framework that positioned Equivital as a credible, modern wearable technology brand. The system supports ongoing content production, campaign execution, and scalable marketing growth.
This project demonstrates Designerfist’s capability to manage strategy-led social media campaigns for product-driven brands. It reinforced expertise in:
Managing consistent brand communication across platforms
Equivital
Social media marketing strategy, campaign planning, content system, performance-led optimisation
